A commercial in the Super Bowl is an invaluable marketing tool. People who don’t even like football watch the Super Bowl for the ads. The cost of a thirty-second spot in this year’s game will run you a cool $2.5 million. If you’re strapped for cash, buying a commercial is probably not the most efficient way to get the word out that you’re looking for a job.
The good news here is that the cost of a little self-promotion is negligible. With hard work and some strategy, you can keep your $2.5 million and land a sweet gig (so you can save for next year’s game). Here are some tips for your new marketing strategy.
- Risqué doesn’t pay: Social Media like Facebook and Twitter can work against you and really hurt your ability to find a good job. Be careful about what you say and who you say it to.
- Be your own billboard: Attracting a job can be as simple as looking your best. Take a look at 10 free ways to attract a job.
- Make yourself go viral: No, not sick. Viral marketing is a low- to no-cost use of social networks to increase consumer awareness of their brand. What’s that mean for you? Use your social network (your friends) to get the word out about the product (you).
Leave the big spending to the big companies. You can get better results for free. Start your job search, because you’re your own best commercial!
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